« Travelling broadens the mind » = les voyages forment la jeunesse
16 ADVERTISING AND CONSUMPTION
allécher = to entice persuader, inciter = to induce honteux, scandaleux = outrageous un prospectus = a leaflet
distribuer des ~ = to hand out leaflets
placarder = to post up un air accrocheur = a catchy tune une foire = a trade fair un magasin de fruits et legumes = a greengrocer’s un poissonnier = a fishmonger’s une papeterie = a stationer’s un étal = a stall une caisse de sortie = a checkout (counter) un caissier = a cashier s’occuper de, servir = to attend bien agencé = well laid-out un coursier = a messenger un client habituel, un habitué = a patron comparer les prix entre magasins = to shop around faire du leche vitrine = to go window-shopping imprévisible, inconstant (personne), changeant (weather) = fickle capricieux = whimsical (un caprice = a whim) difficile (à contenter) = choosy de la camelote = cheap-junk la baisse de la qualité = slipping standards defectueux = defective, faulty baclé, négligé = sloppy association de consommateur = consumer group faire pression sur = to lobby retirer un produit du marché= to take sth off the market se faire indemniser =to receive compensation se faire rembourser = to get a refund
More words
the consumer price index = l’indice des prix à la conso 60 millions de consommateurs = Which? (brit), Consumer report (US) awkward = pas commode, difficile à gérer it costs an arm and a leg at all costs = coute que coute; à tout prix to buy a witness = suborner un témoin « I’ll buy it » = ok, je te crois to buy sth unseen = acheter les yeux fermés
to spend lavishly = depenser sans compter the customer is king / is always right
17 BUSINESS AND TRADE
free-market economy, state-run economy, planned economy privatization / nationalization domestic/home market VS global/ world market mettre sous tutelle de l’état = to bring under state control un arrêt (dans la croissance) = a standstill (s’immobiliser = to be at a
standstill)
une reprise = a recovery être en plein marasme = to be in the doldrums s’effondrer = to collapse, to slump, to plummet (dégringoler) un billet = a banknote (bankbill US) les cartes de crédit = plastic money une devise = a currency sûr = steady une action = a share >> a shareholder le cours = quotation un boursicoteur = a dabbler in stocks a falling/rising market délit d’initié = insider trading être à son maximum = to peak un guichet = a window remboursement = repayment (rembourser = to reimburse, to pay back) être à découvert = to be overdrawn, to have an overdraft être à la banque X = to bank with X encaisser un cheque = to cash a cheque avare = miserly (adj) petites entreprises = small businesses PME = medium-sized business conclure une affaire = to clinch a deal rentabiliser qqch = to make sth profitable /!\ faux ami ! affaires florissantes = thriving business (to thrive = prospérer) affaires en plein marasme = slack business siège d’une entreprise = head office conseil d’adiministration = board of directors le pdt = chairman (présider = to chair) reduction/augmentation d’effectif = downsizing/upsizing facture = invoice (to invoice sb for sth) baisser les prix = to cut prices une enchère, un appel d’offre = a bid prendre une part de marché = to grab a market share concurrencer = to compete with canibaliser = to canibalize